OTC
branding
One Touch Container (OTC) is an innovative enterprise in the field of logistics and the environment, developing multi-purpose containers for transporting goods in a smart, efficient and sustainable way.
In the project, I focused on creating a brand language that connects technology, sustainability, and globality — a combination of precision engineering with a human perspective that speaks of responsibility, flow, and continuous innovation.
Goal: To redefine what the future of sustainable logistics looks like.
The Designing process
Logo
The letters O.T.C are designed
in a uniform and continuous line, representing circularity and operational efficiency – just like the container itself, which can be opened, closed and transported with one touch (“One Touch”).
Fonts
efficient, responsible and smart.
Colors
The deep green color conveys trust, sustainability, and an ecological solution, while the light green adds liveliness and innovation a combination of industry and nature.
The final dot after the brand name symbolizes precision and completion of the cycle of action, like the end point of a conveyor belt.
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WebSite
Information brochure
